New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of
words can increase your impact in every area of life: from persuading others and building
stronger relationships to boosting creativity and motivating teams. Almost everything we do
involves words. Words are how we persuade communicate and connect. They're how leaders lead
salespeople sell and parents parent. They're how teachers teach policymakers govern and
doctors explain. Even our private thoughts rely on language. But certain words are more
impactful than others. They're better at changing minds engaging audiences and driving
action. What are these magic words and how can we take advantage of their power? In Magic
Words internationally bestselling author Jonah Berger gives you an inside look at the new
science of language and how you can use it. Technological advances in machine learning
computational linguistics and natural language processing combined with the digitization of
everything from cover letters to conversations have yielded unprecedented insights. Learn how
salespeople convince clients lawyers persuade juries and storytellers captivate audiences
how teachers get kids to help and service representatives increase customer satisfaction how
startup founders secure funding musicians make hits and psychologists identified a
Shakespearean manuscript without ever reading a play. This book is designed for anyone who
wants to increase their impact. It provides a powerful toolkit and actionable techniques that
can lead to extraordinary results. Whether you're trying to persuade a client motivate a team
or get a whole organization to see things differently this book will show you how to leverage
the power of magic words.
