EAN: 9780063204935

MAGIC WORDS - JONAH BERGER GEBUNDEN

New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of
words can increase your impact in every area of life: from persuading others and building
stronger relationships  to boosting creativity and motivating teams. Almost everything we do
involves words. Words are how we persuade  communicate  and connect. They're how leaders lead 
salespeople sell  and parents parent. They're how teachers teach  policymakers govern  and
doctors explain. Even our private thoughts rely on language. But certain words are more
impactful than others. They're better at changing minds  engaging audiences  and driving
action. What are these magic words  and how can we take advantage of their power? In Magic
Words   internationally bestselling author Jonah Berger gives you an inside look at the new
science of language and how you can use it. Technological advances in machine learning 
computational linguistics  and natural language processing  combined with the digitization of
everything from cover letters to conversations  have yielded unprecedented insights. Learn how
salespeople convince clients  lawyers persuade juries  and storytellers captivate audiences 
how teachers get kids to help and service representatives increase customer satisfaction  how
startup founders secure funding  musicians make hits  and psychologists identified a
Shakespearean manuscript without ever reading a play. This book is designed for anyone who
wants to increase their impact. It provides a powerful toolkit and actionable techniques that
can lead to extraordinary results. Whether you're trying to persuade a client  motivate a team
or get a whole organization to see things differently  this book will show you how to leverage
the power of magic words.

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