EAN: 9780141975801

THE POWER OF BAD - JOHN TIERNEY ROY F BAUMEISTE...

Why does a bad impression last longer than a good one? Why does losing money affect us more
than gaining it? What makes phobias so hard to shake? The answer is the negativity bias - or in
other words  the power of bad. As John Tierney and Roy F. Baumeister show  we are wired to
react to bad events more strongly than good ones. It makes sense in evolutionary terms  but in
our modern world the lure of bad is more powerful than ever. It governs our moods  drives
marketing and dominates the news. It can explain everything from why wars start or couples
divorce  to why we mess up job interviews or feud with neighbours. But there is good news. By
using smart strategies from new science  we can train our brains to get better at spotting our
own negativity bias  fighting back with our rational minds to manage the bad in our lives - and
even using its power for positive results.

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