EAN: 9780241470046

THE PRACTICE - SETH GODIN KARTONIERT (TB)

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book
that will inspire artists  writers  and entrepreneurs to stretch and commit to putting their
best work out into the world. Creative work doesn't come with a guarantee. But there is a
pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit
is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary
author Seth Godin  The Practice will help you get unstuck and find the courage to make and
share creative work. Godin insists that writer's block is a myth  that consistency is far more
important than authenticity  and that experiencing the imposter syndrome is a sign that you're
a well-adjusted human. Most of all  he shows you what it takes to turn your passion from a
private distraction to a productive contribution  the one you've been seeking to share all
along. With this book as your guide  you'll learn to dance with your fear. To take the risks
worth taking. And to embrace the empathy required to make work that contributes with
authenticity and joy.

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