EAN: 9780241481974

ALIEN THINKING - CYRIL BOUQUET JEAN-LOUIS BARSO...

Highly commended at the Business Book of the Year Awards 2022 How do you come up with ideas
that change the world? ________________­­­­­­­­­­­­­­­­­­­­­­­ This bold and inspiring new book
argues that everyone who made leaps of creative genius - whether to cure Ebola or
circumnavigate the world in a hot air balloon - had one thing in common  they all thought like
ALIENs. Distilling over a decade of research into a fascinating journey through history 
science and business  Bouquet  Barsoux and Wade reveal that there are five patterns of thinking
that distinguish true innovators from the rest of us  Attention  Levitation  Imagination 
Experimentation and Navigation. But  crucially  they show how utilising this model will help
you solve any complex problem and come up with ground-breaking ideas of your own.
________________­­­­­­­­­­­­­­­­­­­­­­­ 'Stuck in innovation stagnation? Read this brilliant
book  and you'll break free from it' Rolf Dobelli  author of the million-copy bestseller The
Art of Thinking Clearly 'A sharp critique of the conventional wisdom around innovation with
thought-provoking advice for how to do it better' Jake Knaap  New York Times-bestselling author
of Sprint

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