THE TELEGRAPH BEST BOOKS OF 2025 | THE GUARDIAN BRILLIANT BOOKS TO READ IN 2025 'Massively
important...Zmigrod is a joyful and compelling writer' THE SUNDAY TIMES 'Fascinating
insightful lucidly and entertainingly written' A. C. GRAYLING 'Filled with insightful
findings this book shows that ideological extremism and polarization are not just problems to
fret about but puzzles that can be studied and understood' STEVEN PINKER 'Extraordinary
eye-opening and startlingly original' CASS R. SUNSTEIN Why are some people radicalised? Who
is most susceptible to ideological thinking? Can we unchain our minds from toxic dogmas? In
today's polarised world The Ideological Brain is essential reading to foster a more informed
resilient and freer society. Packed with Dr Leor Zmigrod's groundbreaking new research it
uncovers the hidden mechanisms driving our beliefs and behaviours and zooms into the processes
happening inside each of us to shows how to spot - and stop - rigid thinking in ourselves and
others. With captivating real-world examples like how a simple card sorting game can reveal
your entire approach to life Dr Leor Zmigrod reveals how cognitive rigidity - struggling to
adapt to new rules - mirrors the rigidity with which you cling to social and political
ideologies. While some individuals are more susceptible to dogmatic thinking than others all
of us can strive to be more flexible. Regardless of your political stance this book will
challenge you to reassess your convictions - and what they are doing to your brain.
