'Brimming with surprising insights and useful tips. The resource we need for avoiding
misunderstandings and making genuine connections' Adam Grant bestselling author of Think Again
The essential guide for when (and how best) to use virtual communication tools from video to
instant messaging and everything in between. Professor Andrew Brodsky is here to explain that
yes that meeting could have been an email. And that email? Maybe it should have been a voice
memo. Your camera? It's okay to turn it off sometimes even better. Many of us give far too
little thought to our virtual communication and end up feeling isolated overlooked and burnt
out. Ping distils Brodsky's cutting-edge social science research on remote communication tools.
He helps us understand: How we can interact most productively and authentically How we can
build relationships at a distance The rules for making an impact online How we can increase
inclusion and reduce conflict With entertaining stories and interviews from top business
leaders Ping is the ultimate playbook for all workplaces from in-person to remote and
everything in between. 'A must read for everyone who communicates online-in other words
everyone' Jake Knapp co-founder of Google Meet and bestselling author of Sprint
