EAN: 9780241958223

START WITH WHY - SIMON SINEK KARTONIERT (TB)

Why are some people and organisations more inventive  pioneering and successful than others?
And why are they able to repeat their success again and again? In business  it doesn't matter
what you do  it matters WHY you do it. Start with Why analyses leaders like Martin Luther King
Jr and Steve Jobs and discovers that they all think in the same way - they all started with
why. Simon Sinek explains the framework needed for businesses to move past knowing what they do
to how they do it  and then to ask the more important question-WHY? Why do we do what we do?
Why do we exist? Learning to ask these questions can unlock the secret to inspirational
business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how
to do it.

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