EAN: 9781591846444

SIMON SINEK - GEBRAUCHT START WITH WHY HOW GREA...

The inspiring  life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS
BETTER. In 2009  Simon Sinek started a movement to help people become more inspired at work 
and in turn inspire their colleagues and customers. Since then  millions have been touched by
the power of his ideas  including more than 28 million who've watched his TED Talk based on
START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental
question: Why are some people and organizations more innovative  more influential  and more
profitable than others? Why do some command greater loyalty from customers and employees alike?
Even among the successful  why are so few able to repeat their success over and over? People
like Martin Luther King Jr.  Steve Jobs  and the Wright Brothers had little in common  but they
all started with WHY. They realized that people won't truly buy into a product  service 
movement  or idea until they understand the WHY behind it. START WITH WHY shows that the
leaders who've had the greatest influence in the world all think  act  and communicate the same
way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The
Golden Circle  and it provides a framework upon which organizations can be built  movements can
be led  and people can be inspired. And it all starts with WHY.

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