EAN: 9781591846444

SIMON SINEK - GEBRAUCHT START WITH WHY HOW GREA...

The inspiring  life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS
BETTER.   In 2009  Simon Sinek started a movement to help people become more inspired at work 
and in turn inspire their colleagues and customers. Since then  millions have been touched by
the power of his ideas  including more than 28 million who've watched his TED Talk based on
START WITH WHY -- the third most popular TED video of all time.    Sinek starts with a
fundamental question: Why are some people and organizations more innovative  more influential 
and more profitable than others? Why do some command greater loyalty from customers and
employees alike? Even among the successful  why are so few able to repeat their success over
and over?     People like Martin Luther King Jr.  Steve Jobs  and the Wright Brothers had
little in common  but they all started with WHY. They realized that people won't truly buy into
a product  service  movement  or idea until they understand the WHY behind it.     START WITH
WHY shows that the leaders who've had the greatest influence in the world all think  act  and
communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this
powerful idea The Golden Circle  and it provides a framework upon which organizations can be
built  movements can be led  and people can be inspired. And it all starts with WHY.

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