EAN: 9780262046114

OPEN STRATEGY - CHRISTIAN STADLER JULIA HAUTZ K...

How smart companies are opening up strategic initiatives to involve front-line employees 
experts  suppliers  customers  entrepreneurs  and even competitors. Why are some of the world’s
most successful companies able to stay ahead of disruption  adopting and implementing
innovative strategies  while others struggle? It’s not because they hire a new CEO or expensive
consultants but rather because these pioneering companies have adopted a new way of
strategizing. Instead of keeping strategic deliberations within the C-Suite  they open up
strategic initiatives to a diverse group of stakeholders—front-line employees  experts 
suppliers  customers  entrepreneurs  and even competitors. Open Strategy presents a new
philosophy  key tools  step-by-step advice  and fascinating case studies—from companies that
range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to
strategy. The authors—business-strategy experts from both academia and management
consulting—introduce tools for each of the three stages of strategy-making: idea generation 
plan formulation  and implementation. These are digital tools (including strategy contests) 
which allow the widest participation  hybrid digital in-person tools (including a nightmare
competitor challenge”)  a workshop tool that gamifies the business model development process 
and tools that help companies implement and sustain open strategy efforts. Open strategy has an
astonishing track record: a survey of 200 business leaders shows that although open-strategy
techniques were deployed for only 30 percent of their initiatives  those same initiatives
generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of
success.

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