EAN: 9780470876411

BUSINESS MODEL GENERATION - ALEXANDER OSTERWALD...

Business Model Generation is a handbook for visionaries  game changers  and challengers
striving to defy outmoded business models and design tomorrow's enterprises. If your
organization needs to adapt to harsh new realities  but you don't yet have a strategy that will
get you out in front of your competitors  you need Business Model Generation. Co-created by 470
Business Model Canvas practitioners from 45 countries  the book features a beautiful  highly
visual  4-color design that takes powerful strategic ideas and tools  and makes them easy to
implement in your organization. It explains the most common Business Model patterns  based on
concepts from leading business thinkers  and helps you reinterpret them for your own context.
You will learn how to systematically understand  design  and implement a game-changing business
model--or analyze and renovate an old one. Along the way  you'll understand at a much deeper
level your customers  distribution channels  partners  revenue streams  costs  and your core
value proposition. Business Model Generation features practical innovation techniques used
today by leading consultants and companies worldwide  including 3M  Ericsson  Capgemini 
Deloitte  and others. Designed for doers  it is for those ready to abandon outmoded thinking
and embrace new models of value creation: for executives  consultants  entrepreneurs  and
leaders of all organizations. If you're ready to change the rules  you belong to the business
model generation!

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