Award-winning Wharton Professor and Choiceology podcast host Katy Milkman has devoted her
career to the study of behavior change. In this ground-breaking book Milkman reveals a proven
path that can take you from where you are to where you want to be with a foreword from
psychologist Angela Duckworth the best-selling author of Grit. Set audacious goals. Foster
good habits. Create social support. You've surely heard this advice before. If you've ever
tried to change or encourage it -- to boost exercise or healthy eating to prevent missed
deadlines or kick-start savings -- then you know there are thousands of apps books and
YouTube videos promising to help and offering sound guidance. And yet you're still not where
you want to be. This trailblazing book from award-winning behavioral scientist and Wharton
Professor Katy Milkman explains why. In a career devoted to uncovering what helps people change
Milkman has discovered a crucial thing many of us get wrong: our strategy. Change she's
learned comes most readily when you understand what's standing between you and success and
tailor your solution to that roadblock. If you want to work out more but find exercise
difficult and boring downloading a goal-setting app probably won't help. But what if instead
you transformed your workouts so they became a source of pleasure instead of a chore? Turning
an uphill battle into a downhill one is the key to success. Drawing on Milkman's original
research and the work of her dozens of world-renowned scientific collaborators How to Change
shares an innovative new approach that will help you change or encourage change in others.
Through case studies engaging stories and examples from cutting-edge research this book
illustrates how to identify and overcome the barriers that regularly stand in the way of
change. How to Change will teach you: • Why timing can be everything when it comes to making
a change • How to turn temptation and inertia into assets that can help you conquer your goals
• That giving advice even if it's about something you're struggling with can help you achieve
more Whether you're a manager coach or teacher aiming to help others change for the better
or are struggling to kick-start change yourself How to Change offers an invaluable
science-based blueprint for achieving your goals once and for all.
