NEW YORK TIMES BESTSELLER • LOS ANGELES TIMES BESTSELLER • Memory is far more than a record of
the past. In this groundbreaking tour of the mind and brain one of the world’s top memory
researchers reveals the powerful role memory plays in nearly every aspect of our lives from
recalling faces and names to learning decision-making trauma and healing. " Why We
Remember offers a radically new and engaging explanation of how and why we remember." —Dr.
Matthew Walker author of Why We Sleep A new understanding of memory is emerging from the
latest scientific research. In Why We Remember pioneering neuroscientist and psychologist
Charan Ranganath radically reframes the way we think about the everyday act of remembering.
Combining accessible language with cutting-edge research he reveals the surprising ways our
brains record the past and how we use that information to understand who we are in the present
and to imagine and plan for the future. Memory Dr. Ranganath shows is a highly
transformative force that shapes how we experience the world in often invisible and sometimes
destructive ways. Knowing this can help us with daily remembering tasks like finding our keys
and with the challenge of memory loss as we age. What’s more when we work with the brain’s
ability to learn and reinterpret past events we can heal trauma shed our biases learn faster
and grow in self-awareness. Including fascinating studies and examples from pop culture and
drawing on Ranganath’s life as a scientist father and child of immigrants Why We Remember is
a captivating read that unveils the hidden role memory plays throughout our lives. When we
understand its power-- and its quirks--we can cut through the clutter and remember the things
we want to remember. We can make freer choices and plan a happier future.
