Become the best negotiator you can be one manageable step at a time In the newly updated third
edition of The Negotiation Book: Your Definitive Guide to Successful Negotiating distinguished
commercial negotiator Steve Gates delivers a singular and practical guide to the art and
science of negotiation. Steve Gates is the founder of the world's leading negotiation
consultancy The Gap Partnership - and the methodology in this book is used by the world's
biggest businesses to successfully execute their strategies. The book lays out the behaviours
and traits associated with successful negotiation and offers a comprehensive model for how
power process and behaviour can have substantial impacts on your next negotiation. You'll also
learn how you can shape these factors to optimise value for yourself your client or your
organisation. The author shows you how to secure more agreements and realise more value with
every agreement you conclude. Through simple realistic and hands-on advice you'll improve as
a negotiator and apply straightforward techniques to the real-world dynamic environments in
which your negotiations take place. You'll also find: * Strategies for maintaining a balanced
perspective and keeping your ego in check * Maintaining a focus on the interests and priorities
of the other party parties * Incremental steps for improving your negotiation ability that are
easy to apply and retain This third edition brings the book firmly into the zeitgeist as it
considers the very modern challenges presented to commercial negotiators as a result of an
ever-changing world in which they must navigate technological advancements the post-Covid
reality of virtual negotiation and the impact of war Brexit and other macro-economic and
political developments that are having far-reaching impacts to business and beyond. An
invaluable roadmap to becoming a Complete Skilled Negotiator The Negotiation Book is the
negotiation playbook that business leaders lawyers consultants and other professionals have
been waiting for.
