EAN: 9781098110598

UX FOR BUSINESS - JOEL MARSH KARTONIERT (TB)

Many UX designers are surprised to learn that much of the job isn't about drawing things. It's
about knowing what to draw and how to convince people to build it. Whether you're a one-person
design team making products from scratch or a C-level product leader managing many products and
strategies  UX for Business is your missing guide to real-world business design. You'll not
only learn how to think about design as a professional but also discover how design can move
the needle for your entire company. Author Joel Marsh helps you understand stakeholders 
business models  the process of designing valuable solutions  dangerous choices that can ruin a
product  and how to gain the attention your work deserves. You'll also explore the principles
of designing common types of digital products and services  from portfolio sites to social
networks to ecosystems. With this book  you'll learn: How to design the right things by
understanding value  diagnostics  and probability How to conduct UX research and analysis
without the luxury of time or money The most important aspects of common digital business
models Methods for getting things done under less-than-ideal circumstances How to avoid common
pitfalls caused by inexperience

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