EAN: 9781098168186

LEAN ANALYTICS - ALISTAIR CROLL BENJAMIN YOSKOV...

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to
provoke change from within  your biggest challenge is creating a product people actually want.
Lean Analytics steers you in the right direction. This book shows you how to validate your
initial idea  find the right customers  decide what to build  how to monetize your business 
and how to spread the word. Packed with more than thirty case studies and insights from over a
hundred business experts  Lean Analytics provides you with hard-won  real-world information no
entrepreneur can afford to go without. Understand Lean Startup  analytics fundamentals  and the
data-driven mindset Look at six sample business models and how they map to new ventures of all
sizes Find the One Metric That Matters to you Learn how to draw a line in the sand  so you'll
know it's time to move forward Apply Lean Analytics principles to large enterprises and
established products

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