EAN: 9781260135237

THE PRODUCT MANAGERS SURVIVAL GUIDE SECOND EDIT...

Advance in your product management career and create innovative products that customers love! 
Regardless of industry or sector  to compete in today's business world  product managers must
understand how their customer's preferences change  how technology evolves  and how to
anticipate what competitors might do. You need a reliable resource that provides timely
guidance and practical tools to help you compete. With new content and expert advice  this
updated edition of The Product Manager's Survival Guide brings you fully up to date on what you
need to succeed as a product manager.   For your professional future  you'll learn it's not the
development technique that will help you get ahead  it's how you think like a strategically
minded business person. Your continuous learning starts with your product management acumen
assessment  and takes root  when you develop your own professional development strategy. As you
continue your career journey  you'll be able to become a member of the exclusive product
management professional community (for readers of this book) at www.sequentlearning.com
community. The Product Manager's Survival Guide  Second Edition features brand new material 
including:   . A product management acumen assessment (https:  survey.sequentlearning.com s3
PMAcumen) . Action planning ideas at the end of each chapter  . Techniques to earn empowerment
. Tools to develop product strategies and roadmaps . Methods to deploy and release products .
Metrics to assess product performance   Simple and easy to understand  this invaluable guide
will help you bring your company into the digital age and continue to evolve with changing
times.

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