EAN: 9781260135237

THE PRODUCT MANAGERS SURVIVAL GUIDE SECOND EDIT...

A brilliant guide for product managers - updated with new ways to think about customers 
markets  products  and business models  where business transformation is the watchword!   The
Product Manager's Survival Guide has been helping product managers master their craft since its
original publication. But six years has virtually transformed the way businesses plan  create 
and manage their products  and this brand-new edition brings readers fully up to date to
compete in the digital world.   Steven Haines spent a full year conducting research  both in
Silicon Valley and across the globe to learn what makes companies achieve success through the
effective deployment of product management  and the cultivation of product managers. This new
edition draws upon that knowledge and shows even the most traditional companies how to compete
in the digital age. The Product Manager's Survival Guide   Second Edition includes:   .NEW
tools to assess product management acumen .NEW methodologies and tools for assessing and
improving product strategy .NEW and updated chapters on people  processes  and products that
create unique customer experiences .NEW ways to think about phased and agile product
development

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