EAN: 9781430239338

USING TECHNOLOGY TO SELL - JONATHAN LONDON MART...

Using Technology to Sell is filled with practical  effective techniques to sell more by
leveraging the plethora of tools and information in today's world. By applying these principles
you'll open more doors  increase your productivity  speed up decisions  and close more deals.
--Jill Konrath  author of SNAP Selling and Selling to Big Companies Using Technology to Sell:
Tactics to Ratchet Up Results shows salespeople and sales managers the most effective ways to
leverage a variety of technologies to increase sales and gain more customers. Topics include
making the most of cloud-based customer relationship management software  putting social media
to the best use  presenting on three continents simultaneously through advanced video
conferencing  using advanced techniques to gain an information edge over competitors  and much
more. As this book shows  while the sales process will remain pretty much the same from now
until the end of time  technology used properly can increase sales power at every step of the
cycle. Technology  in the right hands  is a strategic weapon and a competitive differentiation
tool that can dramatically improve close rates  deal size  efficiency  total sales  and much
more. Using Technology to Sell will show you how to: Expand your market through the use of
technology. Employ software-as-a-service (SaaS) applications to keep track of customers  stay
organized  present  and sell more systematically. Use social media to increase sales. Maintain
the personal element in a world wired with technology. Use the best sales methodology and
integrate each step with technology. Overcome any aversion to using technology to sell. Avoid
the trap of overuse or dependency on technology.

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