EAN: 9781433163524

Produktdaten aktualisiert am: 12.11.2024
Hersteller: - Hersteller-ArtNr. (MPN): - ASIN: 1433163527

This book dissects crisis communication case studies from both the journalists' and the public relations professionals' perspective. In doing so the authors acquaint professors and students of PR and journalism with the realities of covering and managing crises including what works and why as well as mistakes that occur.

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