EAN: 9781647822323

BEYOND DIGITAL - PAUL LEINWAND MAHADEVA MATT MA...

Twoworld-renowned strategists detail the seven leadership imperatives fortransforming companies
in the new digitalera. Digital transformation is critical. Butwinning in today's world requires
more than digitization. It requiresunderstanding that the nature of competitive advantage has
shifted-andthat being digital is not enough. In BeyondDigital  Paul Leinwand and Matt Mani from
Strategy&  PwC's globalstrategy consulting business  take readers inside twelve companies and
how theyhave navigated through this monumental shift: from Philips's reinvention from abroad
conglomerate to a focused health technology player  to Cleveland Clinic'sengagement with its
broader ecosystem to improve and expand its leading patientcare to more locations around the
world  to Microsoft's overhaul of its globalcommercial business to drive customer outcomes.
Other case studies includeAdobe  Citigroup  Eli Lilly  Hitachi  Honeywell  Inditex  Komatsu 
STC Pay  andTitan. Building on a major new body of research  the authorsidentify the seven
imperatives that leaders must follow as the digital agecontinues to evolve: Reimagine your
company's place in theworld Embrace and create value via ecosystems Build a systemof privileged
insights with your customers Make your organizationoutcome-oriented Invert the focus of your
leadershipteam Reinvent the social contract with your people Disruptyour own leadership
approach Together  these sevenimperatives comprise a playbook for how leaders can define a
bolder purpose andtransform their organizations.

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