Everything drug cartels do to survive and prosper they've learnt from big business - brand
value and franchising from McDonald's supply chain management from Walmart diversification
from Coca-Cola. Whether it's human resourcing R&D corporate social responsibility
off-shoring problems with e-commerce or troublesome changes in legislation the drug lords
face the same strategic concerns companies like Ryanair or Apple. So when the drug cartels
start to think like big business the only way to understand them is using economics. In
Narconomics Tom Wainwright meets everyone from coca farmers in secret Andean locations
deluded heads of state in presidential palaces journalists with a price on their head gang
leaders who run their empires from dangerous prisons and teenage hitmen on city streets - all
in search of the economic truth.
