'Please please please read Mindf*ck ' - Richard Dawkins What if you could peer into the minds
of an entire population? What if you could target the weakest with rumours that only they saw?
In 2016 an obscure British military contractor turned the world upside down. Funded by a
billionaire on a crusade to start his own far-right insurgency Cambridge Analytica combined
psychological research with private Facebook data to make an invisible weapon with the power to
change what voters perceived as real. The firm was created to launch the then unknown Steve
Bannon's ideological assault on America. But as it honed its dark arts in elections from
Trinidad to Nigeria 24-year-old research director Christopher Wylie began to see what he and
his colleagues were unleashing. He had heard the disturbing visions of the investors. He saw
what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to
leave the EU Wylie realised it was time to expose his old associates. The political crime of
the century had just taken place - the weapon had been tested - and nobody knew.
