Nike: Better is Temporary is a landmark publication that charts Nike's transformation from
rebellious upstart to global phenomenon. This immersive visual survey offers an
unprecedented behind-the-scenes exploration into Nike's ethos-driven design formula placing
industry-defining innovations and globally recognized products alongside previously unpublished
designs prototypes insider stories and more. Beginning with "Breaking2 " an introduction
detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon the book lays out in five
thematic chapters Nike's focus on performance brand expression collaboration inclusive
design and sustainability. The book's extraordinary design also nods to its contents. The
striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and
Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed
in a half-tone dot pattern. The book's spine visible through the clear jacket showcases a
series of colored tabs that extend from its interior pages. Combining 500 color
illustrations with stories insights knowledge passion and history shared by Nike's
remarkable team Nike: Better is Temporary will serve as a manual of innovation and
inspiration for generations to come. Sprachen: Deutsch Englisch
