Nike: Better is Temporary

Nike: Better is Temporary is a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages. Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come. Sprachen: Deutsch, Englisch EAN: 9781838660512 Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Erscheinungsjahr: 04.05.2021 Autoren: Grawe, Sam Seitenzahl/Blattzahl: 320 Abbildungen: 500 farbige Fotos Keyword: coffee table book bestseller design men fashion history rebellious upstart global business phenomenon innovation product unpublished prototype brand project collaboration sustainabilitysneaker freaker pop culture popular shoe hypebeast footwear visual survey illustration icon ultimate nike air jordan sneakerhead culture trainer Fachschema: Design / Designer~Bekleidung / Mode~Entwurf / Mode~Mode~Industrial Design~Produktdesign~Architekt / Innenarchitekt~Innenarchitektur - Innenarchitekt Fachkategorie: einzelne Designer~Produktdesign~Architektur: Innenarchitektur Länge: 322 mm Breite: 236 mm