The definitive history of Braun - the pioneering German electronics brand that changed the face
of modern designSince 1921 Braun has been shaping the way we live through timeless designs
that are simple useful beautiful and designed to keep. Unlike many brands before it and
many more that followed Braun created a culture of design - underpinned by a set of functional
and aesthetic principles - that went on to have worldwide impact. Across 3 sections and more
than 500 images the book charts the company's defining moments core identities and key
characters together presenting the most comprehensive history of Braun ever published.
Featuring brand-new photography of Braun's most iconic products alongside
never-before-published archival images drawings advertisements internal documents and
correspondence in-depth narrative texts interweave the Braun story with the cultural and
political history of Germany providing new context and insight into one of the most famous
product design brands in the world. With profiles on key members of the creative and leadership
teams that reinforce Braun's design legacy and the importance of the people behind the process
Braun: Designed to Keep unpacks the brand's core values - such as simplicity usefulness and
longevity - that changed the way household products are perceived designed and used.
