EAN: 9783030641108

MARKETING TOURISM AND HOSPITALITY - RICHARD GEO...

This textbook explores the fundamental principles of marketing applied to tourism and
hospitality businesses  placing special emphasis on SMEs in the international tourism industry.
It includes examples from a wide range of destinations  from emerging markets to high-income
countries. Taking a comprehensive approach  the book covers the whole spectrum of tourism and
hospitality marketing including destination marketing  marketing research  consumer behaviour 
and digital and social media marketing. Practical in focus  it gives students the tools 
techniques  and underlying theory required to design and implement successful tourism marketing
plans. Chapters contain in-depth case studies  including companies like Marine Dynamics Shark
Tours (South Africa)  Reality Tours & Travel (Mumbai  India)  and Makeover Tours (Turkey).
Thematic case studies include 'Halal Tourism in Southeast Asia'  and 'Marketing and Branding
Rwanda'. These illustrate key concepts and theory  with definitions  key summaries  and
discussion questions providing further insights. This textbook is ideal for undergraduate and
postgraduate students looking for a comprehensive text with a practical orientation.

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