EAN: 9783319114149

ADVANCED BUSINESS ANALYTICS GEBUNDEN

The book describes advanced business analytics and shows how to apply them to many different
professional areas of engineering and management. Each chapter of the book is contributed by a
different author and covers a different area of business analytics. The book connects the
analytic principles with business practice and provides an interface between the main
disciplines of engineering technology and the organizational  administrative and planning
abilities of management. It also refers to other disciplines such as economy  finance 
marketing  behavioral economics and risk analysis. This book is of special interest to
engineers  economists and researchers who are developing new advances in engineering management
but also to practitioners working on this subject.

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