EAN: 9783319602486

HOW POLITICAL ACTORS USE THE MEDIA GEBUNDEN

This book investigates how individual politicians and political parties strategically make use
of the media to reach their political goals. Looking beyond a purely Americentric viewpoint 
the chapters present data from more than ten Western democracies to argue that the media are
both a source of information and an arena for political communication. This double functional
role of the media is examined from both a theoretical and an empirical perspective  including
chapters dealing with different aspects of politics - from campaigning to law making - and
within different political contexts. The role of the news media is discussed from the
perspective of the political actor  focusing on both the opportunities and the constraints the
news media provide  resulting in a multidisciplinary text that will appeal to students and
scholars of both communication and political science.

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