EAN: 9783319972558

CRISIS COMMUNICATION - MARTIN N NDLELA GEBUNDEN

This timely book explores crises as an inevitable part of modern society  which causes
ramifications not only for organisations  but also for a diverse range of stakeholders.
Addressing the need for organisations to be guided by a stakeholder-oriented approach
throughout all phases of the crisis communication process  the author draws upon various
business disciplines and covers the management of issues  risk  reputation and relationships.
Covering all stages of crisis communication  from pre-crisis to post-crisis  stakeholder
engagement is analysed through a series of case studies  with a particular focus on the role of
social media. Scholars of corporate communications and business strategy will find this new
book undoubtedly useful  and it will be of particular interest to those involved in crisis
communication and management.

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