EAN: 9783658062217

CORPORATE IDENTITY AND CRISIS RESPONSE STRATEGI...

'The history of crisis management shows that companies embark on particular strategies in
response to crisis. So why are some companies crisis communication strategies successful  while
others are not? The purpose of this book is to broaden the existing knowledge of crisis
response strategies by focusing on corporate identity as one of the factors that is most likely
to influence their choice. Drawing upon insights from the sensemaking and chaos theories  as
well as traditional and alternative  non-European  approaches to strategy formation  Olga Bloch
contends that there is a reciprocal relationship between corporate identity and crisis response
strategies. This relationship is examined on the example of Toyota Motor Corporation s
communication in response to a crisis caused by a series of recalls of its vehicles in
2009-2010.

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