EAN: 9783593518909

BUSINESS CULTURE DESIGN (ENGLISCHE AUSGABE) - S...

Although culture is what gives companies the ability to survive  it is often addressed only
after problems have emerged. While it is true that corporate culture cannot be put into numbers
it can be visualized and modeled using the author's Culture Map. The values underlying all
corporate cultures are represented in seven colors which combine to form individual patterns.
The Culture Map can be used as a basis for successful change and innovation processes  mergers
and integrations. When managers and employees see where they are trying to go  it enables them
to take the appropriate decisions and actions.This is the perfect (work-)book for those who
want to know what makes their organization tick and who want to actively sculpt its success.
Carina Kontio  HandelsblattAn extensive introduction to the topic of corporate culture with
vivid case studies and graphics. Very attractive design and great visual transfer. acquisa

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