EAN: 9783631602003

INTERNATIONAL ENTRY MODE CHOICES OF SOFTWARE FI...

When entering foreign markets  software firms need to make a fundamental choice regarding the
distribution arrangements for software products and related services. This choice may involve
contracting with local partners or entering foreign markets through company-owned channels.
This book focuses on analyzing such boundary choices. Taking a resource-based and
knowledge-based perspective  a research model is developed that outlines software firms'
international entry mode choices in the light of software product and service characteristics.
The research model is tested based on survey data from medium-sized German software firms that
operate internationally. Thus  the book provides theoretically and empirically grounded
insights into the determinants of software firms' entry mode choices.

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