EAN: 9783658360597

GREEN BRANDING - OLIVER ERRICHIELLO ARND ZSCHIE...

The book analyzes the success factors of ecological and social brands and offers insights into
the strategies of modern corporations  family businesses and social enterprises. What are the
characteristics of successful green brands in the long term? How can they be effectively
developed  managed and communicated? Based on business administration  brand sociology and
social psychology  the authors describe overarching structural features and demonstrate
solutions step by step using concrete examples. Experiences in the development and Europe-wide
implementation of the green brand wooden radio form the basis for numerous recommendations that
can be directly implemented. The reader receives clear analysis and implementation tools to
anchor already existing sustainable brands in daily business and to develop young brands in a
planned manner. The 2nd edition has been extensively revised and supplemented with current
examples. Inspiring for all who want to make green brands strong. Translated with www.DeepL.com
Translator (free version)

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