EAN: 9783662492741

DIGITAL MARKETPLACES UNLEASHED GEBUNDEN

This collection of different views on how digitalization is influencing various industrial
sectors addresses essential topics like big data and analytics  fintech and insuretech  cloud
and mobility technologies  disruption and entrepreneurship. The technological advances of the
21st century have been massively impacted by the digital upheaval: there is no future without
digitalization. The sale of products and services has left the classical point of sale and now
takes place on a variety of channels. Whether in the automotive industry  travel and traffic 
in cities  or the financial industry ¿ newly designed ecosystems are being created everywhere 
data is being generated and analyzed in real time  and companies are competing for mobile
access channels to customers in order to gain knowledge about their individual contexts and
preferences. In turn  customers can now publicly share their opinions  experiences and
knowledge as User Generated Content  allowing them to impact the market and empowering them to
build or destroy trust.

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