"A masterpiece of clarity with actionable strategy guidance for senior business executives and
board members." Alain Verbeke Fellow of the Royal Society of Canada McCaig Research Chair
University of Calgary Canada "This book should become a basis for every MBA strategy
course." Arie Y. Lewin Professor Emeritus Strategy and International Business. Fuqua
School of Business Duke University USA Whether in business sports politics or in
major personal decisions: whenever people compete or strive for progress they need a clear
strategy to reach their goals. Yet in a world that feels increasingly complex and unpredictable
it's often difficult to keep an overview. How do you ask the right questions? How do you
sharpen your focus on what truly matters? How do you identify the path that fits you ? And
how do you cut through the confusion of countless possible strategies? Thomas
Hutzschenreuter professor of Strategic and International Management at the Technical
University of Munich and an experienced strategy coach brings clarity to this challenge. His
core message: there are a few strategy principles that reliably guide us regardless of the
situation. In seven practical and proven principles he shows how strategic thinking becomes
simpler clearer and more effective. Where you want to go what you can influence and what
you should leave behind no longer need to be vague or overwhelming. With this book the
strategy expert demonstrates how you can achieve more with less-fully in line with how the
human brain prefers to work: focused energy-efficient and with a sharp sense of direction.
