EAN: 9783869227016

A RADICAL NORMAL - VITTORIO MAGNAGO LAMPUGNANI ...

The cycle of production and consumption  artificially ­accelerated by advertising and marketing
has charac­terised our society for decades. This cycle has recently also taken hold of the
architecture of the city  leading to a waste that is both economically and ecologically
unacceptable. The destruction of buildings that are not actually obsolete is just as
questionable as the production of extravagant architectures for which there is no real need.  
This book is a protest against the merciless globalisation of the city and its dissolution into
faceless  inhospitable peripheries. At the same time  it puts forward alternative strategies of
urban design to counteract such globalisation and dissolution. It formulates a different
approach to urbanism  one which views the city not as a ­carnivalesque display of vanities but
as a sophisti­cated spatial construction that lays down the conditions for a productive 
sociable  serene  and happy life.

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