The latest edition of the Brand Experience & Trade Fair Design Annual inspires exciting new
projects by showcasing outstanding projects and presenting essays contributed by true industry
experts. Text in English and German. How can artificial intelligence revolutionize
interactions with visitors ecological intelligence promote sustainable solutions emotional
intelligence create lasting ties between brands and people and artistic intelligence transform
places into creative spaces? How can technological intelligence push the boundaries of what is
possible and how can collective and social intelligence culminate in participatory concepts?
The latest edition of the Brand Experience & Trade Fair Design Annual aims to answer these
questions and inspire exciting new projects by showcasing outstanding projects and presenting
essays contributed by true industry experts. Text in English and German.
