Given the dynamic of today s business environments more and more established companies attempt
to promote entrepreneurship within their organizational boundaries to preserve and reinforce
the innovativeness and flexibility from which many young enterprises benefit and so enhance
their competitiveness and economic viability. The strategy pursued by them is called a
corporate entrepreneurship strategy. This book gives answers on the question of how an
organization can strengthen the entrepreneurial mindset and behavior of its employees with the
help of appropriate human resource management practices. A variety of options to encourage
entrepreneurial activities is provided. In the course of a theoretical analysis beneficial
employee characteristics and behaviors for the pursuance of a corporate entrepreneurial
strategy are derived. In order to provide additional insights into how organizations promote
the application of such a strategy in practice this book also includes some revealing
interviews with experts from companies successfully pursuing a corporate entrepreneurship
strategy.
