EAN: 9783954890484

CUSTOMERS ACCEPTANCE OF INTERNET BANKING - SILV...

It is increasingly more interesting to the bank managers to understand what is important to
customers when it comes to Internet banking  and especially banking conducted by the customers
themselves. Corporate customers and Internet banking have been studied very modestly in the
past  especially the decision-making factors that drive customers to go online. The purpose of
this research is to identify the factors that influence corporate customer s adoption of
Internet banking services in Kenya  Uganda  Tanzania and Rwanda. The hypotheses are empirically
evaluated by the use of Trade Finance customers of an East African bank that serves as a target
sample. The Technology Acceptance Model (TAM) is the primary basis for the study. The
information gathered from former studies that are mainly concentrating on private customers 
acts as a foundation for the development of an extension of TAM that is suitable for corporate
customers. The study involves 137 respondents from Kenya  Uganda  Tanzania and Rwanda. Due to
the quantitative nature of the study  the results are analysed with statistical measures which
include the use of SPSS in order to carry out regression analysis.

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