EAN: 9783954891788

SOCIAL MEDIA AND THE REBIRTH OF PR - ILIYANA ST...

Our world has faced some remarkable changes over the past few decades due to the rapid
development of new technology and the Internet. However  a few years back  a new era began  an
era where ordinary people have a say on every possible matter  anytime  anywhere the emergence
of social media has altered our lives enormously by giving everyone the opportunity to be a
publisher and a communicator. This  in turn  has had a huge impact on the Public Relations
practice  which has always been concerned with communicating and building relationships with
various publics on behalf of organisations. This book describes how exactly social media
altered the PR industry and the way practitioners are doing PR using social media in their
professional and private lives. It is therefore especially useful to both students and
professionals in the fields of PR  Social Media  Communications and Marketing  or anyone else
who is interested in learning more about social media's impact on PR.

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