EAN: 9783954893393

MARKETING STRATEGIES IN EDUCATION (PUBLISHED IN...

The group of researches from Omsk Branch of State Financial University leading by Professor
Alexander Kovalev has aimed this book at the basic marketing aspects in the sphere of
educational services. Marketing strategies are presented as a system in managerial activity
mainly responsible for the efficiency of the educational organisations. The special attention
of the authors has been given to the problems concerning marketing strategies in the processes
of managing the loyality of customers. Also the authors give their vision of such important and
update point as internal marketing strategies in education considering them as the one of the
stepping stones to improving the relationship and creative cooperation between teachers and
students of the universities.

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