EAN: 9788132237587

GLOBAL INNOVATION AND ECONOMIC VALUE - VIJAY KU...

This book attempts to capture innovation outcomes. The intent is on a holistic assessment of
value creation by innovation - the societal value that it delivers to humanity  the economic
value that it has the potential to endow to nations  and the monetary value that it provides to
innovating firms. With a range of anecdotal examples and empirical analysis  the book
endeavours to answer the question: Have investments in innovation paid off? Big data and
analytics underpin the development of the book material. The coverage is truly global 
accentuating the economic value created by innovation in the technology and pharmaceutical
sectors  the two largest bastions of innovation. In addition  it includes numerous examples of
successful innovation in global companies while analyzing its economic financial impact.

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