EAN: 9780063019522

THE ART OF BUSINESS WARS - DAVID BROWN GEBUNDEN

Based on the chart-topping Business Wars podcast  stories and lessons from history's greatest
business rivalries. Using Chinese military genius Sun Tzu's strategies as a guide  Brown
examines why some companies triumph while others crumble.Business is a fight for survival. In
business as in war  leaders match their wills in pursuit of opposing outcomes  they devise
strategies  and marshal resources for victory. Success can turn on the smallest of details  a
single tactical blunder can topple an empire. Ultimately  one side triumphs-and victory is all
that matters. David Brown  host of the hit podcast Business Wars  masterfully frames some of
the biggest business rivalries in history using revered Chinese military strategist Sun Tzu's
insights and pragmatic advice. Each rivalry he examines tells a story of combined wits 
strategies  and resources. Brown chronicles the rise of companies as they vanquish rivals 
formulate innovative plans  and adapt to keep up with shifting societal needs. The goal? Stay
ahead of the competition and emerge victorious as an industry titan. By compiling powerful
insights uncovered over hundreds of episodes and more than a year of in-depth research  Brown
has developed a formula for business intrigue that uses popular history as a hook to lure
readers in. The stories in The Art of Business Wars are fascinating  but the lessons we draw
from them-about determination  ingenuity  patience  grit  subtlety  and other traits that
contribute to a victorious enterprise-are invaluable  whether you're a software-slinging
freelancer or the CEO of a multinational manufacturer.

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