EAN: 9781398606128

BE DATA DRIVEN - JORDAN MORROW KARTONIERT (TB)

Make any team or business data driven with this practical guide to overcoming common challenges
and creating a data culture. Businesses are increasingly focusing on their data and analytics
strategy  but a data-driven culture grounded in evidence-based decision making can be difficult
to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven
organization or team  beginning with deciding on outcomes and a strategy before moving onto
investing in technology and upskilling where necessary. This practical guide explains what it
means to be a data-driven organization and explores which technologies are advancing data and
analytics. Crucially  it also examines the most common challenges to becoming data driven  from
a foundational skills gap to issues with leadership and strategy and the impact of
organizational culture. With case studies of businesses who have successfully used data  Be
Data Driven shows managers  leaders and data professionals how to address hurdles  encourage a
data culture and become truly data driven.

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