EAN: 9781433122170

ADVERTISING AND RACE - LINDA C L FU KARTONIERT ...

Advertising and Race is the first book devoted exclusively to the study of strategic
deployments of racial tropes in advertising amid waves of historical challenges. With a
well-mixed narrative  it presents a new approach  critical insight  and a comprehensive
reference for the study of advertising and communication  as well as the study of race  society
culture  and globalization

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