Practical Business Analytics Using SAS: A Hands-on Guide shows SAS users and businesspeople how
to analyze data effectively in real-life business scenarios. The book begins with an
introduction to analytics analytical tools and SAS programming. The authors both SAS
statistics analytics and big data experts first show how SAS is used in business and then
how to get started programming in SAS by importing data and learning how to manipulate it.
Besides illustrating SAS basic functions you will see how each function can be used to get the
information you need to improve business performance. Each chapter offers hands-on exercises
drawn from real business situations. The book then provides an overview of statistics as well
as instruction on exploring data preparing it for analysis and testing hypotheses. You will
learn how to use SAS to perform analytics and model using both basic and advanced techniques
like multiple regression logistic regression and time series analysis among other topics.
The book concludes with a chapter on analyzing big data. Illustrations from banking and other
industries make the principles and methods come to life. Readers will find just enough theory
to understand the practical examples and case studies which cover all industries. Written for
a corporate IT and programming audience that wants to upgrade skills or enter the analytics
field this book includes: More than 200 examples and exercises including code and datasets
for practice. Relevant examples for all industries. Case studies that show how to use SAS
analytics to identify opportunities solve complicated problems and chart a course. Practical
Business Analytics Using SAS: A Hands-on Guide gives you the tools you need to gain insight
into the data at your fingertips predict business conditions for better planning and make
excellent decisions. Whether you are in retail finance healthcare manufacturing government
or any other industry this book will help your organization increase revenue drive down costs
improve marketing and satisfy customers better than ever before.
