EAN: 9783428185122

MARKETING COMMUNICATIONS - WERNER PEPELS KARTON...

»Marketing communications« is characterized by a clear composition and fair knowledge
representation. The text design  numerous diagrams and a deep structure contribute to this. In
addition to all theoretical foundation  the transfer of application is always sought through
practical examples. »Marketing communications« in the German original version is one of the
established introductory books in this domain. The English edition now offers non-native
speakers a meaningful insight into this topic from a German perspective.

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