EAN: 9783862763283

USER EXPERIENCE - KAZIMIERZ PERECHUDA KARTONIER...

The presented book provides coaching tools for customer support in the processes of improving
the consumption processes of purchased products and services  which  in accordance with the
paradigm of postmodern marketing  are oriented towards solving customer problems.The volume
presents value chains for customers synthesizing two approaches: digital User Experience
(online shopping) and coaching User Experience (customer support in the process of solving his
problems). The reader will find here concepts  User Experience models  coaching methods 
scenarios  decision cases enabling the client to quickly analyze  research  discover  learn and
acquire hidden knowledge and information about the usefulness of products and services.

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