EAN: 9783960670568

DESIGN THINKING IN THE AUTOMOTIVE INDUSTRY CREA...

This book explores the application of Design Thinking in the automotive industry in order to
explain which factors influence the innovativeness of Design Thinking teams. Seeking for
innovation leadership  automotive manufacturers apply Design Thinking to enhance their
competitiveness with customer-oriented products and services. Design Thinking is a
multidisciplinary team-based methodology that adopts design principles to business management.
In the literature and practice  however  it is not clear  what constitutes the relationship
between the application of Design Thinking and team's innovativeness. A grounded theory and
template analysis approach is used to develop a framework which explains this relationship.
Managers and decision-makers of multinationals are provided with practical recommendations
about how to implement Design Thinking to produce innovative products and services.

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