EAN: 9783967041293

DIETRICH MATESCHITZ WINGS FOR PEOPLE AND IDEAS ...

From the outside  logotherapy and Red Bull seem to have little in common. Yet both worlds are
based on the same principles: freedom  self-responsibility  and an unwavering creative drive.
Volker Viechtbauer  long-time confidant of Dietrich Mateschitz  shows us how Frankl's humanism
aligns with the Red Bull founder's philosophy of life. With this  he not only provides insight
into the culture of Red Bull  but also highlights how Frankl laid the foundation for purpose-
and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.

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