EAN: 9780385347426

NEW YORK TIMES BESTSELLER BECOMING STEVE JOBS...

The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in
history.     Becoming Steve Jobs breaks down the conventional  one-dimensional view of Steve
Jobs that he was half-genius  half-jerk from youth  an irascible and selfish leader who
slighted friends and family alike. Becoming Steve Jobs answers the central question about the
life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant
that he was exiled from the company he founded become the most effective visionary business
leader of our time  ultimately transforming the daily life of billions of people?   Drawing on
incredible and sometimes exclusive access  Schlender and Tetzeli tell a different story of a
real human being who wrestled with his failings and learned to maximize his strengths over
time. Their rich  compelling narrative is filled with stories never told before from the people
who knew Jobs best  including his family  former inner circle executives  and top people at
Apple  Pixar and Disney  most notably Tim Cook  Jony Ive  Eddy Cue  Ed Catmull  John Lasseter 
Robert Iger and many others. In addition  Schlender knew Jobs personally for 25 years and draws
upon his many interviews with him  on and off the record  in writing the book. He and Tetzeli
humanize the man and explain  rather than simply describe  his behavior. Along the way  the
book provides rich context about the technology revolution we've all lived through  and the
ways in which Jobs changed our world.   A rich and revealing account  Becoming Steve Jobs shows
us how one of the most colorful and compelling figures of our times was able to combine his
unchanging  relentless passion with an evolution in management style to create one of the most
valuable and beloved companies on the planet.

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