The must-read New York Times bestseller that's redefining hospitality and inspiring readers in
every industry. - Featured in FX's The Bear and Showtime's Billions - JP Morgan NextList
Pick Will Guidara was twenty-six when he took the helm of Eleven Madison Park a struggling
two-star brasserie that had never quite lived up to its majestic room. Eleven years later EMP
was named the best restaurant in the world. How did Guidara pull off this unprecedented
transformation? Radical reinvention a true partnership between the kitchen and the dining
room—and memorable over-the-top bespoke hospitality. Guidara’s team surprised a family who
had never seen snow with a magical sledding trip to Central Park after their dinner they
filled a private dining room with sand complete with mai-tais and beach chairs to console a
couple with a cancelled vacation. And his hospitality extended beyond those dining at the
restaurant to his own team who learned to deliver praise and criticism with intention why the
answer to some of the most pernicious business dilemmas is to give more—not less and the magic
that can happen when a busser starts thinking like an owner. Today every business can
choose to be a hospitality business—and we can all transform ordinary transactions into
extraordinary experiences. Featuring sparkling stories of his journey through restaurants with
the industry’s most famous players like Daniel Boulud and Danny Meyer Guidara urges us all to
find the magic in what we do—for ourselves the people we work with and the people we serve.
